Advanced Google Analytics Tips for Marketing Managers

advanced google analytics tips

Google Analytics is one of the most powerful tools available for marketers that are looking to better understand their web presence. If you are going to be using Analytics for your company, it is important that you learn as much as you can about this tool so that you can use it effectively. Advanced Google Analytics tips for marketing managers will help you use Google Analytics in ways that you may not even have known were possible.

Segmenting Your Visitors

google analytics audience segmentation

Viewing the demographics report.

Google Analytics is excellent for measuring traffic, but did you know that you can also use it to determine which population group the majority of your traffic comes from? You can access all of this information from the Audience reporting section in Google Analytics, where you can get information about the interests of people who visit your website, how old and what gender they are. This information can be extremely helpful when you go to create an ideal customer profile or determine how well your marketing efforts are working when it comes to attracting people in a specific population.

Besides audience demographics, you can also create segments that help you determine where the users came from, what they did when they were on your site, and when they first visited your website. Using segments properly is one of the advanced Google Analytics tips for marketing managers that will help you better understand the people who view your website.

This deeper understanding will make you better able to align your marketing messages with the kinds of people who are more likely to want to purchase your products or services. Doing this will go a long way towards helping you reduce unnecessary marketing spending and improving the ROI of things like social media campaigns and other marketing endeavors that may not be working as well as you thought they were on particular demographics.

Tracking More Than One Goal

Setting up conversion goals in Google Analytics.

Setting up conversion goals in Google Analytics.

It is great to see how many people are signing up for your newsletter, but what if there is more than one action that could be considered a conversion on your website? With advanced use of Google Analytics, you are able to add multiple conversion goals so that you can tell how well each area of your site is doing. This feature is accessible under the goal dashboard and will help you gather data in a more sophisticated manner.

This allows you to take data from multiple goals and then apply it to some important areas of your business that you want to improve, such as marketing or customer retention efforts. This is one of the advanced Google Analytics tips for marketing managers that could exponentially improve the effectiveness of your use of Google Analytics by itself.

Use Google Analytics For Email Tracking

google analytics mailchimp email tracking

Integrate Google Analytics with your MailChimp account.

You might know that you can use Google Analytics to track data about your email marketing, but did you know that you can actually use Google Analytics to track the amount of people that open your emails? To do this, you need to create a custom metric in Google Analytics and then incorporate an Analytics code into your email marketing messages that is tied back to this metric. When users open your marketing emails, Google Analytics picks up on this code and adds it to your reports. Jim Gianoglio at LunaMetrics goes into more detail about how to do this in a blog post from last June

This is extremely valuable if you are the type of company that depends on email marketing to help build your client list, as many do; it will help you learn about where you need to improve your email marketing efforts and which specific messages are getting the most attention from the people that you are looking to attract as customers, so that you can continue to employ these tactics in the future.

There are lots of available resources that you can capitalise on if you want to learn more about the many sophisticated ways that Google Analytics can help you with your marketing campaigns. Retaining the services of a skilled Analytics consultant is a great way to make sure that you are taking advantage of all the more advanced Google Analytics tips for marketing managers.

However, if this is not possible, following these steps will allow you to manage your own Google Analytics campaign in a way that is most conducive to the success and continued growth of your business. By using Analytics, you can create a website that more people are interested in seeing and interacting with.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

Making the Most of Your Database in a Challenging Property Market

As an account manager at Social Garden, I've had the privilege of working closely with our property clients during the challenging market of...

5 Zesty Tips For Your Zapier Integrations

Streamline your lead generation and curate your ideal sales process If you’re reading this, you might have already worked with integrations and...


Fortnightly digital marketing tips and insights