Learn how we managed 1,020 leads for Sherridon Homes across 6 months, resulting in a lead connection rate as high as 76.37% and a lead-to-sale rate of 6.4%.
Sherridon Homes approached Social Garden to help deliver sales-ready, qualified leads who are ready to buy a home in Victoria. For internal sales teams, it's often hard to justify time commitments to leads from
Our Melbourne-based call centre is the perfection solution: it acts as a concierge, so sales agents can stop wasting time on unqualified leads and focus on closing sales-ready leads. We pride ourselves on calling all new leads freshly after enquiry; we qualify them, trim the fat, and create intent in people who are on the fence. We also give every lead the time they deserve, and as a result, move people from a non-committal stage of research on to display homes and in front of client sales teams.
For creating qualifying leads for Sherridon, our approach involved:
"It was so rewarding to help Sherridon Homes drive not only more worthwhile leads into their sales funnel, but also be directly involved in increasing their opportunity-to-sale rate. The excitement for their invigorated brand was palpable, and using this to help these excited potential first-home buyers was just as exciting for us."
This LeadConvert (call centre) campaign ran to complement our existing lead generation efforts with Sherridon Homes. For this campaign, Sherridon was looking to target first-home buyers who were interested in new land in developing areas. The main target audience could be generally characterised as aged between 25 and 50, most likely married, and primarily motivated by design and price in their purchase decisions. They require peace of mind during a daunting first-home buying process, and the majority of decision makers were females in this dynamic.
During the campaign, we discovered that Sherridon's key audiences resonated with emotional messaging. So, we shifted our calling framework to be more focused on motivations and dreams for buying. We asked leads for qualifying information via broader, more open-ended questions, like where they saw themselves in a few years or what their dream home looked like to them. Another key optimisation was shifting our conversion focus from 'hard' booking in-person appointments, to 'warm' transferring. This meant that we transferred leads to sales agents so that they could book appointment times with the leads themselves, and ensure there were no timetable clashes.
Over 6 months of outbound calling...
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