How we used a continuous process of optimisation across the Brompton lead generation campaign to deliver consistent improvement in their cost per sale.
Operating in one of Melbourne’s most competitive growth corridors, Wolfdene was looking for a lead generation solution for its Brompton project that provided a consistent pipeline of leads and demonstrated a clear return on investment.
To succeed, the campaign needed to:
With a number of stage releases throughout the campaign period, it was critical that the lead generation solution demonstrated the key selling features of product available, highlighted a sense of project success and provided learnings on what worked—and why.
“A key element of the campaign’s success was achieving an 83% completed profile rate on our leads. By doing so, the sales team were able to escalate hot leads ready to buy now and have more meaningful conversations during the sales process.”
— Zoe Mulcahy, Account Manager
Multi-channel advertising strategy:
Qualification of data:
Optimisation & Insights:
We are thrilled to have had the opportunity to work with Brompton by supporting their database growth and enhancing overall lead quality.
cost per sale achieved
reduction in cost per sale
(January - October 2020)