share

BLOG

Easy Ways To Scale Your Lead Pipeline!

Our Property Director, Nik, on the importance of incremental testing on your website content to ensure you know what is converting leads and—most importantly—why!

Video Transcript:

Nik Sproal

One of the ways clients can scale their pipeline is AB testing on their website. And this is the process called conversion rate optimisation and all that really is – is testing the impact of making changes to their websites in terms of conversion rates. Some of the things we can look at here are the hero image at the top of your page, the changes to headlines or copy, adding in a value exchange changing the ordering of content by looking at all these things based on data you’re getting at an advertising level you can make any material change to your conversion rates which is only going to improve lead volumes.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Master Your HubSpot Migration & Implementation with Social Garden

This year, Social Garden is currently sitting at the top of HubSpot’s Rookie of the Year in APAC, marking a year of outstanding growth, innovation,...

Why You Should Be Using AI for Property Marketing

Have you noticed how Artificial Intelligence (AI) is transforming property marketing? It's making every interaction precise and simplifying...

5 Ways To Build Trust with Content Marketing

Did you know that 70% of home buyers look online before making a purchase decision? In today’s digital age, capturing the attention of potential...

How To Get More Personal With Your Property Audience

Personalisation is key to creating meaningful connections with your audience in the property market. By tailoring your marketing efforts to...

Top Tips for Performance Marketing in Australia 2024

The digital landscape is becoming increasingly competitive, and businesses need to adapt more advanced and data-driven marketing strategies to stay...

Want To Redesign Your Website? Elevate Your Online Presence with UX

In the fast-paced digital world, your website is often the first point of contact with potential customers. Your website isn’t just a digital...

How Animation Gives Life to Design

Traditional media has long been synonymous with static imagery, from print publications to websites, Instagram and Facebook posts, billboards, and...

The Importance of Accessibility in Social Media

Social media has revolutionised the way we connect and communicate, offering a platform where voices can be heard and stories can be...

How to level up your video content, and when to scale it back
How to level up your video content, and when to scale it back

If you’re wanting to get into the video content game, either as a content creator yourself or as a client, it’s good to understand the basics of...

How to Save Time on Your Social Media: Enhancing Organic Processes

Are you tired of feeling like your social media efforts are falling flat? Do you find yourself running out of time to throw something together for...