Transforming SuperPark’s customer engagement through a HubSpot implementation

SuperPark approached us to help solve challenges in managing customer enquiries, nurturing leads, and converting them into bookings. Without a CRM system or marketing automation processes in place, handling customer interactions was inefficient at best, and this meant that SuperPark was missing out on opportunities to engage their audience.

That’s where we came in, delivering a tailored Hubspot solution to automate their processes and drive more deals.

Keep reading to see how we did it!

4,731
Total emails sent that influenced deals.
47.5%
Main CTA conversion rate on website visits via the email campaign.
$122,000 +
Total amount of influenced deals closed.

Services

Marketing automation

Challenges to overcome

SuperPark was struggling to manage their customer journey effectively due to:

No CRM system: Lack of a centralised platform made it difficult to track leads and interactions.
Manual enquiry handling: Inefficiencies in responding to customer enquiries caused delays and missed opportunities.
No email marketing strategy: Without structured email programs, SuperPark couldn’t engage leads effectively or deliver consistent communication.

Process: Implementing an
automated solution

Pillars of our approach

CRM and booking system integration: We introduced HubSpot as the CRM platform, fully integrated with SuperPark’s Roller booking system. This allowed for the seamless tracking of customer data, interactions, and bookings, ensuring all leads were managed efficiently.
Automated ticketing workflow: By implementing workflows in HubSpot, we automated the creation and assignment of tickets for customer enquiries. This streamlined enquiry management and ensured faster, more organised responses.
Tailored email marketing campaigns: We designed behaviour-driven email campaigns that targeted leads at different stages of their journey, such as sending timely reminders two months before a child’s birthday.

Personalised, behaviour-based engagement

We leveraged email marketing as the primary channel for personalised, behaviour-based engagement. Emails were tailored to user actions, ensuring relevance and driving higher interaction rates. HubSpot served as the operational backbone, providing automation for both lead management and customer communications. This allowed for detailed tracking, segmentation, and follow-up on customer interactions, maximising SuperPark’s ability to nurture leads.

Highlights of this approach:

Welcome Campaign: Engaging new leads with a 9.60% click-through rate.
Behavioural Campaigns: Triggered by specific user actions, achieving a click-through rate of 8.32%.
Birthday Campaign: Sending timely reminders two months before a child’s birthday, generating a 32.5% conversion rate on the main CTA.
Autoresponder: Click-through rate 2.4%

“Two things made a big difference. The way we automated enquiry management using Hubspot—customer questions were getting answered faster, and everything was routed where it needed to go. Also, the targeted birthday campaign. Sending emails at just the right moment paid off—our click-through rate hit 8.32%, and 32.5% of those people actually went through with the booking.”