Our approach was to create a multi-channel campaign that would protect the brand against competitors and increase click share for gummi in a crowded market.
We used a combination of branded search, shopping, dynamic search, and performance max campaigns to reach users across multiple touchpoints.
Our focus was on Google search, as it allowed us to immediately gain impression share among high-intent users and drive overall return on ad spend (ROAS). To support the campaign, we also utilised top-of-funnel and retargeting activity on social media.
- Ginny Barro | Account Manager
- Georgia Worswick | Senior Campaign Manager
- Kiera Eardley | Copywriter