Lead Generation Back
Connecting Salesforce CRM & Paid Media
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...
Case Study: TAFE Queensland ‘Avotar Campaign’
Idea
TAFE Queensland unlocks authentic brand storytelling to engage school leavers.
Services
Lead generation
Social media advertising
...
Case Study: International Student Recruitment
Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...
Digital Conversion: User-Generated Content in Higher Education
Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...
Optimising Toward the Lowest Cost Per Sale
Optimise toward the lowest cost per sale by integrating offline conversion data.
Watch
Video Transcript
Marina McManaway
Today, we’re going...
It’s Time to Consider Other Student Recruitment Channels
If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.
Likewise,...
How to Drive a Full Funnel Experience Using CRM
Video Transcript
Marina McManaway
Today, we’re going to talk about segmented advertising and how you can use your CRM audiences to drive a full...
How to Generate Qualified Leads at the Top of the Funnel
Video Transcript
Nik Sproal
Welcome to Social Garden Property TV. Today. I’m here with Loredana. Welcome!
Loredana Principessa
Thank you,...
Multi-Touch Attribution: Been Left Behind?
The pathway to purchase has unlimited digital touchpoints, so why should the last marketing touchpoint get all of the credit?
It’s not the way...
Ep.7 Last Click Attribution Modelling Is Over
Video Transcript
Caroline:
Well okay, Erica, can you tell us about some of the trends you're seeing with attribution...
Ep.5 Marketing Arbitrage: Finding Underpriced Media Channels
Video Transcript
Mike:
Hi my name is Mike Bird, I'm the CEO and co-founder at Social Garden, here with my business partner and COO, George...
Lead Qualification Checklist: A How to Guide for Driving More Sales
Lead qualification doesn’t only tell you more about a future customer but what to do next. As your customer flows through your sales funnel you can...