Builders Academy Australia
Converting Your Cancelled & Declined Leads
Converting Your Cancelled & Declined Leads
With so many disengaged prospects sitting in Salesforce, Builders Academy Australia Lead Conversion became a key focus. Builders Academy Australia partnered with Social Garden to convert these into registered students through multi-channel nurturing.
Our goal was to improve the conversion of the prospects sitting as declined, withdrawn, canceled, and long-term. We set out to deliver a solution that would drive and measure registrations. Marketing automation and multi-channel nurturing played a crucial role in achieving this.
We focused on bringing together Salesforce integration, Marketo, and Facebook marketing to provide more touchpoints and connect the dots between digital activity and offline efforts. With so many moving parts, let’s look at how Account Director Rosie Brown and the team pulled it all off.
500%
increased registrations from withdrawn leads
Multi-touch nurturing means more for Builders Academy Australia Lead Conversion than just an increase in registrations for disengaged students. It unlocks the ability to measure cost per registered student and gain insights into different pathways to registration, including the path less traveled.
By leveraging Salesforce and Marketo integration, combined with remarketing and retargeting, we successfully converted inactive leads through multi-channel nurturing. This approach significantly improved student enrollment growth, demonstrating the power of marketing automation in the education sector.
500%
increase in registrations from withdrawn leads over 6 months
54.17%
increase in registrations attributed to Social Garden over 6 months
39%
increase in monthly registrations directly attributed to social media advertising over a 12 month period
72%
of all registrations over a 12 month period attributed to social garden advertising campaigns
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