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Video Content 101
The year is 2023, and video content marketing has become an essential part of any successful digital marketing strategy — and it’s only getting...
Unleashing the Power of AI in Marketing Automation Tools
If you’re reading this, you’ve surely dabbled into a marketing automation tool at some point. From lead generation to audience segmentation,...
Mastering Segmentation & Targeting Strategies for a Killer Campaign
Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...
TikTok Privacy & the Future of Video Content
Are you concerned about your company’s privacy on TikTok?
We get it. The platform has come under heavy fire in recent months for its shadowy...
Optimise Your Marketing Automation
Marketing automation is a time-saving practice that can help your business thrive. It refers to the use of software and technology to automate...
You, Me & ChatGPT
Have you heard of ChatGPT? Of course you have.
It's the latest buzzword in the digital marketing world, and it's already changing the game as we...
The Basics of SMS Marketing
Welcome to the world of SMS marketing! In today's digital era, where smartphones are a constant companion, SMS marketing provides a unique...
TikTok Marketing Myths Debunked
Despite what you might hear, TikTok isn't just a Gen-Z dominated space where cringey content meets questionable dance routines (although there is...
The Keys to a Great Email Marketing Campaign
Email marketing is a great way to build on your audience, increase conversions and forge strong customer relationships. But how can you achieve a...
Getting Property Leads On the Phone
Do you find yourself getting property leads but struggling to convert them into actual appointments with your sales team? Hear from our General...
Lead Scoring Best Practices
In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all...
A Typical Day in the Life of a Sprout Intern
The day begins at the Social Garden office at 8.30am, as I walk in ready for the day ahead, after jamming to a boppy playlist on my car ride in. If...