How to level up your video content, and when to scale it back
If you’re wanting to get into the video content game, either as a content creator yourself or as a client, it’s good to understand the basics of...
How to Save Time on Your Social Media: Enhancing Organic Processes
Are you tired of feeling like your social media efforts are falling flat? Do you find yourself running out of time to throw something together for...
Why Should You Choose UGC Over Stock-Standard Content?
In the fast-paced world of digital marketing, authenticity is the currency of trust, and engagement is the ultimate goal. Amidst the noise of branded...
The Role of Pre-Production Planning in UGC Shoot Days
In the fast-paced world of digital marketing, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences...
Why You Should Use Psychographics in Your Property Marketing
In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...
The Power of Persuasion: How To Boost Digital Marketing with Copywriting
Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...
Understanding the Latest Google & Yahoo Email Deliverability Updates
What you need to know
Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...
Mastering Multi-Channel Marketing Campaigns
Mastering Marketing Automation Multi-Channel Mediums
As shocking as this sounds, the average attention span of a user in the digital landscape is...
The 6 Email Nurtures To Set You Up For Success
A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.
I...
Implementing Agile Marketing Processes
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
Owning the End-to-End Student Experience with Matthew Lee
Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...
Building a Customer First Mindset with Ty Hayes
Universities face unique challenges in marketing and as an organisation. There are legacy systems, silos between different departments and an...
The Future of Facebook, Data & Privacy with Will Egan
Data is at the very core of service delivery for most businesses and it's (relatively) safe to assume they don't use it maliciously. Data is used to...