Reducing CPL by 55% for Serenitas

About the partnership

Serenitas develops and operates over-50s lifestyle communities across Australia, offering affordable, high-quality living in secure, social, and active environments.

Customer Type: B2C

Region: Australia

Interested in leveraging our call centre team?

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Tripled

conversion rate across key Google accounts with high-converting landing pages

55%

decrease in CPL for one project on Google Ads

50%

of leads now enriched with profiling data for improved quality assurance

Challenge

We transitioned key projects from Facebook lead ads to customised landing pages (LCPs), which significantly improved lead quality and conversion. Campaign structures were fully rebuilt on Meta, while Google campaigns were optimised to prioritise non-branded terms and better UTM tracking. To further support Serenitas, we implemented live dashboards, regular reporting with tailored recommendations, and aligned closely through weekly and fortnightly strategy check-ins. Integration with Microsoft Dynamics also improved lead tracking and visibility.

Solution

We transitioned key projects from Facebook lead ads to customised landing pages (LCPs), which significantly improved lead quality and conversion.

Campaign structures were fully rebuilt on Meta, while Google campaigns were optimised to prioritise non-branded terms and better UTM tracking. To further support Serenitas, we implemented live dashboards, regular reporting with tailored recommendations, and aligned closely through weekly and fortnightly strategy check-ins. Integration with Microsoft Dynamics also improved lead tracking and visibility.

Results

“Working across the Serenitas portfolio has combined treating each project as its own, whilst looking for portfolio-level opportunities to scale strong performance. With such strong results so early, I can’t wait to see where we continue to take the results in partnership with the Serenitas team.”

Sarah Kelland
Account Director, Social Garden