How Industri Education Strengthened Connections with Music Educators to
Boost Open Day Attendance

In the fast-evolving sector of tertiary education, Industri Education has emerged as an innovative newcomer, specialising in the music industry through unique Live Sound & Lighting courses.

With their emphasis on hands-on, industry-aligned education, Industri Education recognised that connecting with secondary school music teachers—who often influence students’ career pathways—was crucial for growth.

They partnered with Social Garden to develop and execute a targeted outreach strategy that would foster meaningful engagement with music departments across Australian secondary schools.

Services

The challenge?

Industri Education faced several key challenges in reaching and engaging secondary school music teachers:

  1. Connecting with Busy Teachers: Establishing contact with music teachers within the limited windows available in the school day.
  2. Instant Credibility: Building trust and interest in just one phone call.
  3. Increasing Open Day Awareness: Driving awareness and attendance for Industri Education’s upcoming Open Day.
  4. Relationship Building: Laying the foundation for sustained connections with secondary schools.

With these goals in mind, Social Garden designed a targeted calling and email campaign to maximise engagement with music educators.

The solution: Strategic Engagement Through Call Centre Outreach

1. Structured Calling Approach

Our team implemented a systematic outbound call strategy to effectively reach music departments:

  • Three-Tier Call Attempt: Each department received up to three call attempts to maximise the chances of connection.
  • Timed Outreach: Calls were scheduled around school timetables to increase teacher availability.
  • Follow-Up Protocol: Successful connections were followed by an immediate email, while unsuccessful attempts received a more detailed email outreach.

2. Customised Call Script

To ensure each call was impactful, we developed a script covering key points that resonated with teachers’ interests and needs:

  • Professional Introduction: A concise, credible introduction to Industri Education.
  • Highlighting Industry Connections: Emphasis on partnerships with major artists and events such as Ed Sheeran, Harry Styles, and Taylor Swift concerts.
  • Course Differentiators: Discussion of unique course offerings that provide direct pathways to careers in the industry.
  • Open Day Invitation: A personal invitation to Industri Education’s upcoming Open Day, offering further insights into the courses.
  • Data Confirmation: Verification of contact details to facilitate further communication and build a trusted relationship.

3. Email Integration for Seamless Follow-Up

Our calling efforts were bolstered by a tailored email strategy designed to reinforce connections and drive Open Day registrations:

  • Following Successful Calls: A personalised email referencing the phone conversation, with course details, industry highlights, and direct registration links.
  • After Unsuccessful Attempts: A comprehensive introductory email offering easy response options, an invitation to the Open Day, and helpful resources for future reference.

4. Call Centre Optimisation for Maximum Engagement

To continually improve campaign outcomes, our team focused on refining call strategies:

  • Optimal Calling Times: Identifying the best times to call, based on school schedules, to improve teacher availability.
  • Script Adaptation: Adjusting scripts in response to common questions and feedback.
  • Sector Training: Educating our team on language used in the education sector and teacher-specific concerns.
  • Detailed Documentation: Maintaining thorough call notes to inform future interactions and follow-up strategies.

Results and Impact

Our outreach efforts yielded significant engagement and
laid the groundwork for future relationships:

Connection Success

The calling campaign reached 218 schools, with a connection rate of 64% (166 successful calls). Of those reached, 76% expressed a positive response, affirming the importance of the call and showing interest in the Open Day.

Data-Driven Insights

Our campaign not only facilitated Open Day invitations but also captured valuable feedback and perspectives from educators, enhancing Industri Education’s understanding of the secondary education sector.

Beyond immediate metrics, this campaign achieved lasting value for Industri Education:

Connection Success

The calling campaign reached 218 schools, with a connection rate of 64% (166 successful calls). Of those reached, 76% expressed a positive response, affirming the importance of the call and showing interest in the Open Day.

Data-Driven Insights

Our campaign not only facilitated Open Day invitations but also captured valuable feedback and perspectives from educators, enhancing Industri Education’s understanding of the secondary education sector.

Data-Driven Insights

Our campaign not only facilitated Open Day invitations but also captured valuable feedback and perspectives from educators, enhancing Industri Education’s understanding of the secondary education sector.

Data-Driven Insights

Our campaign not only facilitated Open Day invitations but also captured valuable feedback and perspectives from educators, enhancing Industri Education’s understanding of the secondary education sector.

Author Image

“Partnering with Industri Education has been a really rewarding experience. By working closely together, we created an outreach approach that genuinely connected with secondary school music educators. The strategy not only raised awareness of their unique courses but also encouraged strong engagement for their Open Day. It’s great to see how this collaboration has supported their goals and helped build meaningful relationships for the future.“

– Ish Kan

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