Burbank Homes: Lead Nurturing via HubSpot Marketing Hub

Client Overview

Burbank is a trusted Australian home builder with a proud family legacy, offering quality new homes across VIC, QLD, NSW, ACT, and SA since 1983. They combine decades of experience with strong family values to deliver homes Australians love.

Customer Type: B2C

Region: Australia

Want to boost your email engagement?

Let's Talk

28.15%

CTR on the “House & Land” nurture email — the highest performing message in the newly automated journey

8,791

contacts reached via EM1 “Display Homes” — powered by newly built workflows and modular email templates.

37.59%

open rate on the welcome series autoresponder — driven by strategic content structure and seamless automation.

CLIENT CHALLENGE:

Burbank Homes was facing challenges with fragmented lead management, no marketing automation, and inconsistent engagement for both new and inactive prospects. Their existing marketing infrastructure couldn’t support scalable nurture programs, leading to slow response times and missed conversion opportunities. Manual workarounds and lack of integration between their CRM and key platforms like ClickHome created data silos and reduced visibility across the customer journey.

SOLUTION:

Implemented and configured HubSpot Marketing Hub with custom properties and segmentation to enable automated, targeted nurture programs.

Automated Lead Capture: Integrated automated lead capture from Burbank’s website directly into HubSpot Marketing Hub, reducing manual effort and accelerating the flow of new inquiries into the marketing and sales funnel.

Dynamic Email Templates: Designed and deployed a suite of dynamic, modular email templates tailored to key stages of the buyer journey — enabling Burbank Homes to deliver personalized, brand-consistent communications at scale.

Designed and launched two tailored nurture streams — a five-part welcome series and a re-engagement series — using modular email templates for scalable delivery. The welcome nurture alone influenced over 4,100 contacts, driving form fills and contributing to appointment conversion.

Integrated ClickHome with HubSpot to streamline lead flow and reduce manual effort, supported by custom workflow rules, advanced data mapping, and post-launch monitoring.

Delivered end-to-end automation, real-time reporting dashboards, and clear documentation to empower Burbank’s internal teams for long-term success. Dashboards included nurture analytics across autoresponder, welcome, and re-engagement streams, along with email marketing and website activity insights — enabling the team to track engagement and optimize performance.

CLIENT TESTIMONIAL:

Versatile, experienced and reliable.“From discovery to strategy and execution, social garden supported the integration of HubSpot into multiple areas of our business. Navigating challenging API’s and working at pace, the partnership was underpinned by a common goal to get our integration live. We appreciate the hours and support.”

Anthony Garruba
National General Manager – Marketing & Sales

STAFF TESTIMONIAL:

We are incredibly proud to showcase our successful partnership with Burbank Homes, demonstrating our ability to deliver impactful solutions that drive tangible results. Our comprehensive approach focused on streamlining their lead management processes, empowering them to cultivate stronger relationships with prospective buyers and guide them seamlessly towards their next crucial decision.