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Digital Marketing Glossary for Property
On the Social Garden Property Group blog, we delve into a host of digital marketing strategies, across digital platforms, marketing theory and...
Guide to Preparing for Marketing Automation
The increased uptake of marketing automation software has made a drastic impact in the real estate space, creating incredible opportunities for...
How to Sell Property in a Challenging Market
Property is a naturally challenging selling environment. The life expectancy of both greenfield and apartment projects ensures that developers are...
3 Things Holding Back Lead Generation for Property
With such a large pool of potential buyers in the market, how do you know which ones are most ready to buy from you? How can you best target your...
5 Elements of a High Converting Email
Email marketing has several different purposes: increasing brand awareness, promoting an offer, or sending out an event invitation. The goal is to...
The Beginner’s Guide to Closed-Loop Reporting
What is closed-loop reporting anyway?
A utility of revenue performance management, closed-loop reporting attributes campaign costs with revenue...
Meet the Gardeners: Marina McManaway
This week we’re beginning a series that delves in the heart and soul of Social Garden, the Gardeners themselves. To start off, we’re getting to...
The Beginner’s Guide to Revenue Performance Management
What is revenue performance management anyway?
“Revenue Performance Management (RPM) is a systematic approach to identifying the drivers and...
10 Ways to Get the Most out of Social Garden
At Social Garden, we pride ourselves in a job well done. After all, your successes are our successes, and we’ll strive to get you the best possible...
How to Optimise your Lead Scoring Model
Do you know how to determine if a lead is ready to buy? Lead scoring can offer incredible insights into what your prospects are doing and how that...
4 Mistakes of Marketing Automation Team
Whether you’re just about to start your marketing automation journey, or you’re one week, five months or three years in, there are a range of...
Facebook Custom Audiences: Audience Overlap
Thanks to Facebook advertising and it’s powerful audience insights, we already know that your public is everything. They are the key to grow a list...