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Meet the Gardeners: Marina McManaway
This week we’re beginning a series that delves in the heart and soul of Social Garden, the Gardeners themselves. To start off, we’re getting to...
The Beginner’s Guide to Revenue Performance Management
What is revenue performance management anyway?
“Revenue Performance Management (RPM) is a systematic approach to identifying the drivers and...
10 Ways to Get the Most out of Social Garden
At Social Garden, we pride ourselves in a job well done. After all, your successes are our successes, and we’ll strive to get you the best possible...
How to Optimise your Lead Scoring Model
Do you know how to determine if a lead is ready to buy? Lead scoring can offer incredible insights into what your prospects are doing and how that...
4 Mistakes of Marketing Automation Team
Whether you’re just about to start your marketing automation journey, or you’re one week, five months or three years in, there are a range of...
Facebook Custom Audiences: Audience Overlap
Thanks to Facebook advertising and it’s powerful audience insights, we already know that your public is everything. They are the key to grow a list...
How to Implement Marketing Automation in the Workplace
Needless to say, marketing automation is a remarkably powerful tool for aligning your marketing efforts. On top of that, it enables the extremely...
Facebook Ads: 3 Metrics You Should Track
In the last 2 years, Facebook has become one of the most --if not THE most-- powerful digital platforms for lead generation. Tracking Facebook...
How to Keep Lead Database Quality Clean
We hoard data in our CRM or automation tool for a range of different reasons. Much like people who hoard clothes or newspapers, we tend to think it...
Guide to a Conversion Attribution Model
Understanding the analytics of an attribution model will help you better understand the impact of your advertising campaigns and marketing...
Nurture Campaigns: 5 Steps to Marketo Ad Bridge
A lead nurturing campaign is the process of creating long-lasting relations with potential customers. Even if they are not directly interested in...
PPC: Search vs Display
Search and display: both forms offer their own benefits, and depending on your goals, you may find that one over the other is better suited to your...