How to Tackle Data Privacy in Digital Marketing
Online data privacy has been a hot topic ever since the EU introduced its General Data Protection Regulation (EU GDPR) and tech giants around the...
Why You Need AI in Your Digital Marketing Strategy
Aren't we lucky to be marketers working in the digital age?
Rather than tech taking our jobs as previously thought, it will do the menial tasks...
User-Generated Content for Ecommerce 101
How to start user-generated content for ecommerce
User-generated content is one of the best inbound marketing methods out there. Prove us...
How to Start Segmenting Your Database
Segment your database now to profile prospects and drive hyper personalisation.
Catherine Hand:
One of the first ways to segment your database is...
Are Any Of My Leads Sales Ready?
Video Transcript
Mike Bird
One of the best place to identify potential buyers in the database if you haven't already generated the lead is to do...
How Do I Find The Buyers Of Today?
Video Transcript
Nik Sproal
One of the best ways to identify the buyer of today is by adding in profiling to your data capture process. We're...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.
I...
Implementing Agile Marketing Processes
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...
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