What “AI-Ready” Actually Means for Marketing and CRM Teams
Moving Beyond AI Features to Operational Readiness
AI has quickly become a standard feature across CRM and marketing automation platforms....
From Funnels to Loops: A 4-Step Operational Framework for Customer Journey Mapping
In today’s fast-paced, AI-driven marketing landscape, businesses often find themselves drowning in automation tools but still struggling to deliver...
Building Bulletproof Emails: Keep Your Designs Consistent Everywhere
Ever built an email that looked slick in your design tool — only for one inbox to squash it, another to flip the colours, and a third to do...
How to Start Segmenting Your Database
Segment your database now to profile prospects and drive hyper personalisation.
Catherine Hand:
One of the first ways to segment your database is...
Are Any Of My Leads Sales Ready?
Video Transcript
Mike Bird
One of the best place to identify potential buyers in the database if you haven't already generated the lead is to do...
How Do I Find The Buyers Of Today?
Video Transcript
Nik Sproal
One of the best ways to identify the buyer of today is by adding in profiling to your data capture process. We're...
Defining ROI for Content Marketing with Matt Allison
This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing...
Building a Global Brand with Radek Sali
When you think about multivitamins, who do you think of? Well, it depends on who you are, your favourite TV shows and if you visit Priceline.
I...
Implementing Agile Marketing Processes
But what about ‘agile’?
I sat down with Trisca Scott-Branagan to think about what the Agile Manifesto means for different companies, as well...