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Marketing Automation in the Age of AI: Lessons from INBOUND 2025
At INBOUND 2025, HubSpot unveiled a wave of AI-powered updates such as Smart CRM, Breeze AI Agents and the new Loop Marketing framework. But beyond...
5 Unique Insights from Marketing Build-to-Rent Properties
The hurdles we’ve faced so far (and how we’ve overcome them).
Build-to-rent (BTR) is such an exciting property marketing category for us to be...
Mastering Segmentation & Targeting Strategies for a Killer Campaign
Picture this: you’ve come up with great content, your assets are crisp, and you’re ready to hit send. You send out your campaign along a...
The Basics of SMS Marketing
Welcome to the world of SMS marketing! In today's digital era, where smartphones are a constant companion, SMS marketing provides a unique...
The Keys to a Great Email Marketing Campaign
Email marketing is a great way to build on your audience, increase conversions and forge strong customer relationships. But how can you achieve a...
Lead Scoring Best Practices
In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all...
Understanding the Customer Journey
What is the customer journey?
How well do you know the customer journey? Understanding the customer journey helps us to cater to the specific needs...
How to Attract High Quality Leads
Asking yourself, how can I attract good quality leads? Well, you’re asking the right question. It’s important to seek out high quality leads to...
5 Lead Generation Strategies to Generate Sales
Need to optimise your lead generation campaigns but fresh out of ideas?
The following tried and tested lead generation ideas might just be the...
Survey Results: How Has COVID-19 Impacted Education Providers?
Covid-19 has made for a challenging year in the education sector. With changes in the way that teaching is delivered and recruitment is occuring, we...
4 Steps to Optimise Your Post Enquiry Call Process
Sharing the secret sauce...
Did you know that Social Garden offers a call concierge service for customers and has 10 full-time agents based in...
How COVID-19 Is Changing The Property Research Process
Background
As we move deeper into the social distancing regime due to the spread of COVID-19 we are slowly (and I do mean slowly) starting to see...