Lead Generation

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Connecting Salesforce CRM & Paid Media

Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...

5 years ago

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Case Study: TAFE Queensland ‘Avotar Campaign’

Idea TAFE Queensland unlocks authentic brand storytelling to engage school leavers. Services Lead generation Social media advertising ...

5 years ago

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Case Study: International Student Recruitment

  Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...

5 years ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

6 years ago

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Optimising Toward the Lowest Cost Per Sale

Optimise toward the lowest cost per sale by integrating offline conversion data. Watch Video Transcript Marina McManaway Today, we’re going...

6 years ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

6 years ago

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How to Drive a Full Funnel Experience Using CRM

Video Transcript Marina McManaway Today, we’re going to talk about segmented advertising and how you can use your CRM audiences to drive a full...

6 years ago

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How to Generate Qualified Leads at the Top of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today. I’m here with Loredana. Welcome! Loredana Principessa Thank you,...

6 years ago

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How to build a multi-touch attribution model

Multi-Touch Attribution: Been Left Behind?

The pathway to purchase has unlimited digital touchpoints, so why should the last marketing touchpoint get all of the credit? It’s not the way...

7 years ago

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Ep.7 Last Click Attribution Modelling Is Over

Video Transcript Caroline: Well okay, Erica, can you tell us about some of the trends you're seeing with attribution...

7 years ago

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Digital marketing tactics to find underpriced media channels

Ep.5 Marketing Arbitrage: Finding Underpriced Media Channels

Video Transcript Mike: Hi my name is Mike Bird, I'm the CEO and co-founder at Social Garden, here with my business partner and COO, George...

7 years ago

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How to qualify sales leads and the sales qualification process

Lead Qualification Checklist: A How to Guide for Driving More Sales

Lead qualification doesn’t only tell you more about a future customer but what to do next. As your customer flows through your sales funnel you can...

7 years ago

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