How Automated Lead Nurturing Transformed Safari Group's Mountain Oak Sales Journey

Safari Group was experiencing a slow, high-consideration buying cycle for the Mountain Oak project. Because buyers needed to gain confidence in the Queenstown market, understand the mechanics of off-the-plan purchasing, and comprehend the unique dual-key investment structure, manual follow-ups from the sales team were not enough to keep leads warm.
They needed a sophisticated lead nurture sequence — paired with a premium, on-brand email design — designed to systematically address buyer objections and seamlessly push prospects toward booking a sales conversation via their appointment link. On top of that, a large pool of historic enquiries had gone cold, and Safari Group wanted a way to bring those contacts back into an active sales conversation without rebuilding the content from scratch.
Adding to the complexity, Propertybase isn't built to make beautifully designed, fully branded email nurtures easy to deliver. The platform's native email tooling sits closer to transactional CRM messaging than to a purpose-built marketing automation suite, so producing a premium, on-brand experience that genuinely reflected the Mountain Oak development required a considered approach to design, build, and configuration.

• Ran kick-off and discovery sessions with Safari Group stakeholders to map the high-consideration buying cycle and define clear messaging objectives.
• Developed a strategic content hierarchy designed to build location confidence, demystify the dual-key investment structure, reduce financial friction, and leverage construction momentum.
• Aligned on a content approach designed to serve both new enquiries and dormant leads.

• Designed a custom, premium email template tailored to Mountain Oak's brand — covering layout, typography, imagery treatment, CTA styling, and mobile responsiveness.
• Developed the template so it could be reused consistently across every email in both the Welcome and Re-engagement journeys.
• Built each individual email on top of the master template, ensuring a cohesive look and feel end-to-end.

• Designed a parallel marketing automation framework within Propertybase: a Welcome Nurture for new enquiries and a Re-engagement journey for dormant leads.
• Defined the entry and exit logic that controls who enters each journey, when leads are excluded, and when the sequence pauses based on sales activity.
• Built safeguards so prospects already engaged with the sales team are automatically removed from the nurture flow.

• Configured the nurture sequences inside Propertybase, wiring up the audience segments, sending schedules, and triggers for both journeys.
• Built an autoresponder into the Welcome journey so new leads are acknowledged immediately with the branded template the moment they enquire.
• Set up the Re-engagement journey to batch process the dormant lead pool on its own cadence.

• Conducted rigorous cross-device QA to ensure flawless rendering, responsive design, and accurate UTM tracking.
• Following client User Acceptance Testing (UAT), successfully activated both the Welcome and Re-engagement campaigns to run automatically.

• Premium, On-Brand Email Experience: A custom-designed Mountain Oak email template now powers every nurture touchpoint, giving Safari Group a consistent, high-end look and feel that matches the premium positioning of the development.


• Automated Lead Progression: The nurture journeys successfully replaced manual ad-hoc follow-ups, systematically educating prospects on off-the-plan financial mechanics and pushing them to book obligation-free appointments via the client's appointment link.


• Strategic Re-engagement at Scale: Identified, segmented, and batched a large pool of dormant Mountain Oak contacts back into a targeted, active communication sequence.


• Sales Team Support: Safari Group's sales team now have an automated layer of communication doing the heavy lifting between enquiry and appointment, freeing them up to focus on prospects who are ready for a real conversation.

“This project let us pair a beautifully designed, fully branded Mountain Oak email template with a smart nurture strategy inside Propertybase. We transformed Safari Group's ad-hoc follow-ups into an automated engine that actively supports a long, high-consideration property buying cycle and drives tangible sales appointments — across both new enquiries and the dormant lead pool.”

Sam Gossage
The Garden