JG King Homes is a family-owned Australian company specialising in the design and construction of steel-framed residential homes across Melbourne and regional Victoria. Known for their TRUECORE® steel frames and 50-year structural warranty, JG King Homes has served the B2C housing market since 1985.
Customer Type: B2C
Region: Australia
Reconfigured and integrated with Salesforce for improved lead capture.
Successfully migrated, preserving campaign continuity.
Improving data quality and enabling more accurate segmentation by removing contacts inactive for 19+ months.
“With a focus on speed to delivery, and ensuring we were taking the must-have elements of their Marketo instance, we worked collaboratively with the JG King Homes team to rebuild a clean and efficient engine for lead re-engagement. With a new and improved setup, we're excited to see where Phase 2 can take us!”
Sarah Kelland
Account Manager
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