How we contributed 18% of sales for Nine Wilson Ave

How we generated sales ready leads

In order to generate leads pre launch, our team worked on tracking the whole customer journey. We narrowed down the considerations in each phase and cutomised the messaging to resonate with the consumer needs.

We established a unique messaging strategy for each phase of the project starting from a launch teaser through to now selling. Throughout this process we closely monitored the changes in the property market to support Nine Wilson Ave’s timeline. Our team worked closely with the client to ensure that product types, messaging and stock availability were reflected accurately and effectively to audiences.

How did we implement this strategy?

Social Garden implemented LeadTech to support this campaign – comprising Facebook and Instagram advertising alongside a SEM campaign. Through socials, we used carousel posts, stories and newsfeed replacements to test a variety of creative executions.

This not only converted active prospects but also increased brand awareness with the target audience groups, which led to an increase in brand search on Google allowing us to tap into a wider prospecting pool for lead acquisition.

In our SEM campaign, branded and non-branded search helped us actively capture high intent prospects. Through our data capture strategy, we could better identify and understand where these prospects were in their buying journey. This allowed us to customise marketing messages across platforms, ensuring that the positioning and creative execution was tailored to each audience, in each channel, appropriate to the right stage of the purchase funnel.