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A Guide to Converting Through the Sales Funnel with Video
Visuals are processed by the brain 60,000 times faster than text and are the preferred option for gathering information due to its lack of cognitive...
Google Masterclass: The Future of Marketing
Recently, we took to the Google Masterclass in Melbourne to learn more about marketing in an AI-first world. The synergy between artificial...
The Winning Formula for Business Growth with Richard Branson
I couldn’t be more grateful to feature Richard in our Go for Growth series and am really excited to share this interview with you guys from my time...
Salesforce Basecamp Melbourne 2017: Explained in 3 Minutes
Salesforce Basecamp Melbourne 2017
Key speakers took centre stage, while breakout sessions, an expo theatre, workshops, circle of success, and the...
Lead Qualification Checklist: A How to Guide for Driving More Sales
Lead qualification doesn’t only tell you more about a future customer but what to do next. As your customer flows through your sales funnel you can...
Case Study: Digital Marketing for Enrolments
Kangan Institute partnered with Social Garden to broaden their online presence, assist in digital reporting and analytics, and ultimately, drive...
Driving the Student Experience with Student Journey Mapping
You wouldn’t traverse a mountain trail without a map or a flashlight, so why adopt this approach in your marketing strategies? The ultimate goal of...
How We Build Company Culture
Celebrating four years at Social Garden recently has brought back a wave of memories, helping me to appreciate what has been created to make every...
Customer Journey 2.0 – How To Thrive In The Post Click World
The marketing landscape is changing quickly, underpinned by an ever-increasing multitude of channels to market and the emergence of the...
3 Event Marketing Strategies for Education
Increased event attendance and efficiently obtained attendee data: it’s what dreams are made of. But it doesn’t come easy for many education...
A Guide to Choosing the Perfect Enterprise Marketing Automation tool
Making up your mind when comparing different service providers can become a bit of a mission. Comparing Marketing Automation tools is not the...
Internal Innovation Achieves External Results: Here’s Why
Is your newsfeed as saturated with articles on innovation as mine is? The numerous articles, blog posts and books on the subject have turned it into...