Social Media Marketing Back
Creativity in COVID-19: Social Media Marketing
A study by Unruly has verified what we’ve all suspected. Since the outbreak of COVID-19, 1 in 2 Aussies are now spending more time with their...
A practical guide to TikTok for Universities
Setting up your brand page
Setting up the brand page is simple - choose a handle, profile photo, and write a very short bio. When you get to the end...
The TikTok Takeoff
Is it a bird? Is it a plane? A Spaceship? NO it’s TikTok and it is TAKING OFF!!!
Think Memes, Vines, Music videos, Lip-Sinking and Self...
Connecting Salesforce CRM & Paid Media
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...
Case Study: Kangan Institute Instagram and Snapchat Marketing
Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...
3 Ways Gen Z Is Changing Higher Ed Strategy
Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...
Digital Conversion: User-Generated Content in Higher Education
Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...
Case Study: Rethink Your Instagram Stories Ads with UGC
At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success.
Earlier this year, we partnered...
Case Study: Snapchat Advertising – The Gordon
As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...
It’s Time to Consider Other Student Recruitment Channels
If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.
Likewise,...
How to Connect Online & Offline Experiences
Bridge the gap between online and offline with phone sales conversion. In this video, we cover the value of human touch in digital and how you can...
7 Ways to Increase Open Rates in Your Student Recruitment
Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage...