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Facebook Update: Website Custom Audience Pixel
Facebook’s Custom Audience feature has become one of the most popular Facebook advertising tools digital marketers have at their disposal. Now...
3 Ways to Reinvigorate Facebook Advertising
When marketers first started using Facebook as an advertising platform, it was easy enough just to create a Page and post regularly. Now the tides...
How to Find Home Buyers on Facebook
Being part of a highly competitive market, property developers need to weigh up the benefits of each platform they can use to advertise their...
Facebook Ads Manager: 6 Changes to Know
If you’ve logged into your company Facebook account lately, then you’ve probably seen some major changes to the Ads Manager pages. Though it may...
Boost Your Video Marketing on Facebook
As you’ve been scrolling through your Facebook Newsfeed in recent months, you’ve no doubt noticed the increased presence of video content....
Pay to Play: The New Facebook Algorithm
For most businesses, setting up a Facebook fan page was a no brainer. But now, we have just walked into a new era. The recent Facebook updates have...
Why is your Facebook Business Page Organic Reach dropping?
Do you own a Facebook Business Page? If so, you may have been experiencing a drastic drop in the organic reach of your posts.
You need to be aware...
7 Facebook Insights Analytics Tools for a Killer Marketing Strategy
A successful Facebook strategy can help businesses build online engagement with their existing customer base, as well as being a fantastic platform...
Video in the Feed and the Future of Digital Marketing
With recent developments in Facebook advertising, it is my pleasure to dig into “Video In The Feed” advertising and its place in the current...
All You Need to Know About Facebook Behavioural Targeting
Facebook’s advertising platform, Power Editor, has received an overhaul throughout the last two months. New updates allow brands to not only...
The Essentials of Facebook Job Title and Facebook Video Ads Tools
Facebook Ads Tools keep expanding to allow marketers to reach very specific audiences. With so many targeting options that keep evolving, it’s hard...
How to Reduce Customer Acquisition Cost
Almost every established business has some kind of database. Regardless of the size, quality or responsiveness of your list; Perfect Audience...