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Using Pinterest for Business: Sales Conversion
Who would have thought that this image-based social media platform would be the powerhouse businesses needed to boost their sales? Pinterest has...
How to Build Quality Backlinks and Unlock the Power of SEO
The importance of high quality, relevant backlinks to your website should never be understated. You made it this far without even knowing what...
Why Responsive Web Design is the Cornerstone to Any Mobile Strategy
In 2010, WIRED magazine's Chris Anderson and Michael Wolfe declared in an article: The web is dead. Long live the Internet.
Now their words are...
How to Scale Your Brand’s Online Engagement Through Instagram Marketing
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter,...
Hashtag Blunders That Hurt Your Social Media Marketing Efforts
Twitter's humble creation, the hashtag, was first created by Twitter users themselves to collate Tweets under the same category and has since become...
How We Reduced Our Bounce Rate by 20 Percent Overnight
You've probably heard of a bounce rate and chances are, you know what your website's rate is, but many site owners just don't know how important this...
Twitter and Facebook are Becoming More Like Each Other
You may have noticed that recently, Twitter and Facebook have become more and more similar. Aside from both of their enjoyment of the colour blue,...
4 Tips for Google’s Panda Express Algorithm
Diehard bloggers and their fans had much to celebrate this week. On May 20, 2014, Google's Mat Cutts officially announced that the newest Google...
5 Ways to Grow Your Social Media Strategy
You've done it. You've just finished your company's website. The colour patterns are just right, and the pages have just the right amount of content...
5 Simple & Effective Instagram Marketing Tips for Businesses
If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via...
Nail your Pinterest Social Media Marketing Strategy
When you want to find the perfect images and blog posts, Pinterest is the place to go. As this social media platform’s name implies, you “pin”...
The Research Phase: How Online Shoppers are Making Buying Decisions
When you want to buy a new television or you search for a specific item to purchase, where do you usually find it? Some are more inclined to go...