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Back to Basics: What is Search Engine Optimisation?
Search engine optimisation (better known as SEO)--whether you're new to the concept or consider yourself a digital marketing expert, a lot of people...
4 Ways to Increase Sales Through Social Media Marketing
Up to maybe 2 or 3 years ago, to the untrained eye, social media was a useless tool when it came to increasing sales. You can’t directly sell on...
Back to Basics: I already have a business website. Why do I need to have it redesigned?
Stop for a moment and think: when was the last time your business website was updated? Better yet, when was the last time you even looked at your...
Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities
When Google Plus opened its doors to all users in 2011, social media marketers and enthusiasts expected it to overtake Facebook's hold on the social...
The Latest and the Greatest Advice on Successful Headline Creation
How often have you read a headline, deduced the content and moved on? Sadly, that’s something you have in common with about 80% of people who read...
Back to Basics: Why Do I Need a Website for My Business?
We've officially entered the Golden Age of the Internet, where Google is king and Amazon is queen, yet there are still many businesses that don't...
Quality SEO Services: You Get What You Pay For
Let's imagine that you're going scuba diving and you need to buy equipment. When you go to buy the tank, who do you buy from, a five-star, expensive...
Why Your Email Open Rates May Be Slacking
Getting someone to care about your website or service is really hard. It is one thing to talk to someone in the moment and get them to care. It is...
Why Your Website Visitors Bounce and How to Make Them Stay
Picture this: You go to work one day, pull up your website's daily visitor count and are floored to learn that over 500 people made it to your site...
Did you Get a Bad Review in Social Media? Here’s How to Deal with It
It’s finally happened. You look at your company’s Facebook page, and there it is: a nasty complaint from a customer. Either if it’s a negative...
17 Business Website Mistakes that Push Your Customers Away
As a business owner, you probably have a million different ideas for how you want your website to look, but did you know that even the smallest...
Video in the Feed and the Future of Digital Marketing
With recent developments in Facebook advertising, it is my pleasure to dig into “Video In The Feed” advertising and its place in the current...