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Crafting a Social Profile to Attract Leads
Your online presence is an extension of your brand, but more importantly, it’s the persona with whom your prospective customers will do business....
Are you Ready for Google’s Algorithm Update?
The world of search engine optimisation is always changing, and with Google's latest algorithm update, it is about to change it again in much bigger...
How to Use Visual Content in Email Marketing
Visual content emulates the phrase, "A picture is worth a 1000 words." For property developers, photos help potential buyers imagine themselves in...
10 Landing Page Mistakes and How to Fix them
Every landing page that you create has one specific purpose, or at least, that's how it should be. One of the biggest mistakes marketers make when...
What Makes a Banner Ad Worth Clicking?
These days, digital marketers are really missing the good ol' days. The very first banner ad debuted on HotWired.com in 1994 and had an amazing...
How to Create Buyer Personas
Buyer persona or persona mapping creation easily compares to skydiving.
If you were to go skydiving, you would not jump first and worry about a...
Demand Generation: Why You Need It
You know what lead generation is. It is the process of building up interest and inquiry in a product through email sign-up forms other contacts. So...
The Beginner’s Guide to Lead Nurturing
Your small business has come a long way. With a fully functional website and a significant social media presence, you feel as if your leads will come...
Sales Funnel: 5 Tips for Conversion
Many times we’ve been asked the same questions: what is a sales funnel? How can I build a sales funnel? How can I make it work for my business?...
Why Personalised Remarketing is Key to Increasing Conversion
Remarketing does not have to be so general. In fact, you have a better chance of increasing your conversion if you personalise your remarketing...
How to Map a Content Journey for Student Enrolment
If there is one thing that TAFE and university websites have a lot of, it is content. Whether it is a description of a course or a carefully created...
The 5 Signs that Your Property Projects Website Won’t Convert (And How To Fix Them)
Your property project website is one of your best tools for generating great leads, but if it is not converting visitors into customers, then...