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Rethinking Social Media Success in the Future
“What’s the ROI of our social media efforts?”
That’s a question I have been hearing less and less over the last year. And that’s a good...
Which Email Type Works Best for Your Strategy
Email marketing has fallen in and out of fashion over the years. Before social media became popular, emails were the preferred way of reaching most...
5 things Killing your Content Marketing
Content marketing is the backbone of your digital marketing strategy. Whether it is a blog post, a video or a photograph, your content needs to be...
5 Things Every Property Professional Should Know About LinkedIn
As in any other trade or business, any property development professional should be using the tools social media has to offer. Maybe Facebook...
Crafting a Social Profile to Attract Leads
Your online presence is an extension of your brand, but more importantly, it’s the persona with whom your prospective customers will do business....
Are you Ready for Google’s Algorithm Update?
The world of search engine optimisation is always changing, and with Google's latest algorithm update, it is about to change it again in much bigger...
How to Use Visual Content in Email Marketing
Visual content emulates the phrase, "A picture is worth a 1000 words." For property developers, photos help potential buyers imagine themselves in...
10 Landing Page Mistakes and How to Fix them
Every landing page that you create has one specific purpose, or at least, that's how it should be. One of the biggest mistakes marketers make when...
What Makes a Banner Ad Worth Clicking?
These days, digital marketers are really missing the good ol' days. The very first banner ad debuted on HotWired.com in 1994 and had an amazing...
How to Create Buyer Personas
Buyer persona or persona mapping creation easily compares to skydiving.
If you were to go skydiving, you would not jump first and worry about a...
Demand Generation: Why You Need It
You know what lead generation is. It is the process of building up interest and inquiry in a product through email sign-up forms other contacts. So...
The Beginner’s Guide to Lead Nurturing
Your small business has come a long way. With a fully functional website and a significant social media presence, you feel as if your leads will come...