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How to Implement Marketing Automation in the Workplace
Needless to say, marketing automation is a remarkably powerful tool for aligning your marketing efforts. On top of that, it enables the extremely...
Facebook Ads: 3 Metrics You Should Track
In the last 2 years, Facebook has become one of the most --if not THE most-- powerful digital platforms for lead generation. Tracking Facebook...
How to Keep Lead Database Quality Clean
We hoard data in our CRM or automation tool for a range of different reasons. Much like people who hoard clothes or newspapers, we tend to think it...
Guide to a Conversion Attribution Model
Understanding the analytics of an attribution model will help you better understand the impact of your advertising campaigns and marketing...
Nurture Campaigns: 5 Steps to Marketo Ad Bridge
A lead nurturing campaign is the process of creating long-lasting relations with potential customers. Even if they are not directly interested in...
PPC: Search vs Display
Search and display: both forms offer their own benefits, and depending on your goals, you may find that one over the other is better suited to your...
Transform Marketing Leads into Sales Leads
Your marketing and sales teams have one common goal: encourage customers to buy. So if their goals are so similar, why is it that marketing and...
Facebook Update: Website Custom Audience Pixel
Facebook’s Custom Audience feature has become one of the most popular Facebook advertising tools digital marketers have at their disposal. Now...
7 Email Marketing Myths & the Truth Behind Them
Email marketing has the unique ability to combine social media and content marketing together while still offering plenty of opportunities for lead...
5 Tips For High Performance Landing Pages
Getting people to convert on your landing pages can sometimes feel more like an art than a science. It’s important to continue to tweak your...
Qualifying Buyers for your Development
As every property developer knows, not everyone who expresses interest in viewing a home is actually an interested buyer. Some people like to look at...
4 Simple Ways to Build your Database
Email has certainly come a long way since its inception in 1978. Now most marketers can’t imagine living without it. Out of all the tools digital...