Re-engaging with dynamic content
Navigating the complexities of re-engagement requires more than just a one-size-fits-all approach. Our re-engagement campaign for Hader Institute of Education rolled out a series of six emails sent at one-week intervals.
Each email was designed with a purpose—to address a specific concern that might be holding leads back from enrolling. Topics ranged from the dedicated support offered by Course Advisors to personalised study options. The content was crafted to educate, enabling leads to make well-informed decisions. And the timing? We chose a weekly cadence that was subtle enough to remain unobtrusive, but consistent enough to keep Hader Institute of Education lingering in the minds of our audience.
Now, you may wonder how we ensured that our messages were hitting home with each lead. That’s where our Smart Lists came into play. These aren’t your typical mailing lists; they’re dynamic, constantly updating to include leads who show an interest in specific courses. We built these lists within Hader Institute of Education’s preferred platform, Zoho CRM, which was integrated with Zoho Campaigns.
The platform allowed us to craft targeted workflows and was instrumental in delivering messages that resonated with each lead’s individual interests. Within these tailored emails, we included dynamic content—like blogs or additional course information—ensuring that every interaction felt personal and relevant. This not only built trust but also further stimulated engagement, aligning perfectly with our multi-layered objectives.
