Student Recruitment Insights

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.… Read more

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.

You’ll discover how to create a digital marketing strategy for higher education institutions and gain in-depth knowledge on a range of topics. Learn how to implement a marketing automation solution, how to find the right CRM software for your educational organisation or create a content marketing plan for student recruitment.

In one of our most popular articles, ‘User-Generated Content in Higher Education,’ we look at user generated content benefits in the education sector. Tapping into real-life case studies, the blog demonstrates how social advertising should be used as a vehicle for student-to-student conversations. This approach allowed our client to substantially increase their advertising engagement and inform the broader marketing strategy to attract students.

Social Garden believes that quality education creates life changing, positive opportunities for individuals, families and communities. Our mission is to improve student recruitment and make it easier for prospective students of all ages and backgrounds to connect with quality education providers.

Our blog brings together insights from some of the brightest minds in higher education. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for higher education that engages your key audience at each stage of the student recruitment process.

Our education marketing team also specialise in customer experience in higher education. We help businesses deliver seamless experiences, and we work with our clients to ensure the tactics are student-centric and personalised to each individual lead.

Read less

Student Recruitment Insights Back

Case Study: Measurable Student Recruitment

Caroline Schmidt, Director of Sales and Marketing at Bendigo Kangan Institute, works with Social Garden to acquire students through digital channels...

6 years ago

View More

Case Study: Education Content Production – Social Garden

With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting...

6 years ago

View More

3 Ways Gen Z Is Changing Higher Ed Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

6 years ago

View More

Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

6 years ago

View More

Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success. Earlier this year, we partnered...

6 years ago

View More

Case Study: Snapchat Advertising – The Gordon

As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...

6 years ago

View More

Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

6 years ago

View More

It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

6 years ago

View More
Email marketing strategies for higher education

Email Marketing Lessons for Higher Education

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

6 years ago

View More
Owning the End-to-End Student Experience | Podcast with Matthew Lee

Owning the End-to-End Student Experience with Matthew Lee

Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and...

6 years ago

View More

Who are Universities Really Competing Against?

Video Transcript Pip Hamilton So, in the last episode we asked our focus group: “Did they considered any other options other than tertiary...

6 years ago

View More

The Student Journey: Other Pathways

Video Transcript Jack Quartermain Yeah so I definitely considered a gap year and also I really wanted to start working as soon as possible but I...

6 years ago

View More