Converting Your Cancelled & Declined Leads
With so many disengaged prospects sitting in Salesforce, Builders Academy Australia partnered with Social Garden to convert these into registered students.
Our goal was to improve the conversion of the prospects sitting as declined, withdrawn, cancelled and long-term, we set out to deliver a solution that would drive and measure registrations. Multi-channel nurturing does just that.
We focused on bringing together Salesforce, Marketo and Facebook to provide more touchpoints and connect the dots between digital activity and offline. With so many moving parts, let’s look at how Account Director Rosie Brown and the team pulled it all off.
Multi-touch nurturing means more for BAA than just an increase in registrations for disengaged students. It unlocks the ability to measure cost per registered student and get a better view of the different pathways to registration, including the path less travelled.
increase in registrations from withdrawn leads over 6 months
increase in registrations attributed to Social Garden over 6 months
increase in monthly registrations directly attributed to social media advertising over a 12 month period
of all registrations over a 12 month period attributed to social garden advertising campaigns
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Achieving over 70% growth in organic traffic year-on-year for Melbourne Polytechnic
Driving an unprecedented
64% uplift in applications
year-on-year for ANU’s Crawford
School of Public Policy.