Builders Academy Australia
Converting Your Cancelled & Declined Leads
Converting Your Cancelled & Declined Leads
With so many disengaged prospects sitting in Salesforce, Builders Academy Australia partnered with Social Garden to convert these into registered students.
Our goal was to improve the conversion of the prospects sitting as declined, withdrawn, cancelled and long-term, we set out to deliver a solution that would drive and measure registrations. Multi-channel nurturing does just that.
We focused on bringing together Salesforce, Marketo and Facebook to provide more touchpoints and connect the dots between digital activity and offline. With so many moving parts, let’s look at how Account Director Rosie Brown and the team pulled it all off.
500%
increased registrations from withdrawn leads
Multi-touch nurturing means more for BAA than just an increase in registrations for disengaged students. It unlocks the ability to measure cost per registered student and get a better view of the different pathways to registration, including the path less travelled.
500%
increase in registrations from withdrawn leads over 6 months
54.17%
increase in registrations attributed to Social Garden over 6 months
39%
increase in monthly registrations directly attributed to social media advertising over a 12 month period
72%
of all registrations over a 12 month period attributed to social garden advertising campaigns
Like what you see?
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We orchestrated an advertising campaign aimed at recruiting students for ANU’s 2024 Master of Applied Cybernetics intake. This was a multi-faceted strategy with a threefold objective.
Hader Institute of Education is an RTO that offers online learning in mental health, youth work, community services, and alcohol & other drugs.
Australian National University (ANU) partnered with Student Garden to develop a marketing and creative strategy tailored to its postgraduate programs
Driving a future state strategy for Deakin’s Manufacturing Initiative – ManuFutures
Achieving over 70% growth in organic traffic year-on-year for Melbourne Polytechnic
Driving an unprecedented
64% uplift in applications
year-on-year for ANU’s Crawford
School of Public Policy.
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