A sizzling strategy session
To lay the groundwork for Banyule Nillumbik Tech School’s renewed social media approach, we facilitated a comprehensive strategy session with their marketing team. This session served as an educational and collaborative forum that tackled several critical areas. We first initiated a competitor analysis to get a pulse on what others in the space were doing successfully. Next, we delved into an audit of Banyule’s existing social media footprint, scrutinising the engagement rates and overall impact of their current posts across various platforms. From this data, we pinpointed immediate, actionable steps for improvement, such as fine-tuning their Instagram bio and enriching their Facebook ‘About Me’ section.
Importantly, we also touched on crisis management, advising against deleting negative comments or blocking users as this can exacerbate issues. We offered concrete suggestions for enhancing their content, from visual assets to text captions, and shared best practices tailored for each major social media channel — Facebook, Instagram, LinkedIn, and Twitter. Finally, we provided guidance on how to measure the efficacy of their organic social media efforts, empowering them with tools for ongoing, informed decision-making and effective reporting.
