With a goal to increase lead volume and applications for postgraduate courses in Semester 1, 2020 the Crawford School of Public Policy partnered with Social Garden to take the lead on a multi-channel advertising strategy. Social Garden identified an opportunity to not only deliver return on investment for the Crawford School, but also level up their content with a student-led approach. It was important that a ‘one size fits all’ or ‘spray-and-pray’ approach was avoided.
“I’ve had the pleasure of working with Social Garden for 3 years on our Crawford School National Recruitment social media campaigns. We’ve seen unprecedented growth in our Australian student numbers from this time and have achieved market impact that we have never expected. Social Garden is a highly professional, very talented and super hard-working group. I recommend them unreservedly for their creative, responsive and future-focused work.”
– Cecily Stewart, Manager, National Student Recruitment and Development, Crawford School of Public Policy.
Ongoing optimisations and purpose-built student-centred content helped to establish the Crawford School as the leading graduate public policy provider in the Asia Pacific region. Return on investment was demonstrated through attribution reporting – revealing a clear uplift in application and enrolment numbers which can be directly attributed to the Social Garden campaign.
Uplift in applications
Uplift in offers
Uplift in acceptances
- High growth student acquisition through lead generation
- Conversion rate optimised landing pages (lead capture pages)
- Multi-channel digital advertising campaign
- Social media marketing
- Search marketing
- Content marketing