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How to Master Effective B2B Content
Think of your business’ marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where...
All You Need to Know About Facebook Behavioural Targeting
Facebook’s advertising platform, Power Editor, has received an overhaul throughout the last two months. New updates allow brands to not only...
10 Google+ Features You Need to Know
Google+ is commonly misconstrued as having been created to compete with Facebook, but there is a lot more to G+ than meets the eye. In fact, it has a...
4 Content Marketers Who Are Getting it Right
Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated...
How to Handle Negative Google Reviews
Call it human nature, or call it what you will, but we’ve been critiquing one another since the dawn of time. Snippy comments about someone’s...
When Inspiration Strikes! How to Capture Your Moments of Genius
After a hard day at work, you get home and hit the sack. But before you drift off to sleep, your mind starts filling up with ideas about your...
Why Education Marketers Should Use Snapchat
‘What is Snapchat used for?’ has quite a straightforward answer. 'How to use Snapchat effectively?' is not that obvious. Users of this mobile app...
4 SEO Optimization Tricks That Will Boost Your Click-Through Rate
Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search...
6 Types of Content Financial Services Firms Can Use
Content is king.
Bill Gates immortalised the saying back in 1996, but it has never been more relevant than in our current information age.
With...
13 Content Marketing Tips
Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles,...
The Importance of Strategic Content Marketing for Converting Leads
It can be hard to predict what goes through the mind of Internet users. What can you do to appeal to them? In finding a way to generate leads and...
The Essentials of Facebook Job Title and Facebook Video Ads Tools
Facebook Ads Tools keep expanding to allow marketers to reach very specific audiences. With so many targeting options that keep evolving, it’s hard...