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When Inspiration Strikes! How to Capture Your Moments of Genius
After a hard day at work, you get home and hit the sack. But before you drift off to sleep, your mind starts filling up with ideas about your...
Why Education Marketers Should Use Snapchat
‘What is Snapchat used for?’ has quite a straightforward answer. 'How to use Snapchat effectively?' is not that obvious. Users of this mobile app...
4 SEO Optimization Tricks That Will Boost Your Click-Through Rate
Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search...
6 Types of Content Financial Services Firms Can Use
Content is king.
Bill Gates immortalised the saying back in 1996, but it has never been more relevant than in our current information age.
With...
13 Content Marketing Tips
Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles,...
The Importance of Strategic Content Marketing for Converting Leads
It can be hard to predict what goes through the mind of Internet users. What can you do to appeal to them? In finding a way to generate leads and...
The Essentials of Facebook Job Title and Facebook Video Ads Tools
Facebook Ads Tools keep expanding to allow marketers to reach very specific audiences. With so many targeting options that keep evolving, it’s hard...
How to Convert a Curious Researcher into a Paying Customer
We all know at any one point in time, there are millions of people searching, learning and sharing content online.
When prospects are in this...
How to produce content that gets shared on Twitter
Once upon a time, a business’s online presence consisted solely of a website.
On that website, you’d find most of the basic information...
Own your Mistakes: Failure is the Road to Success
Humans are inherently adaptive. Whenever we are faced with a challenge we are able to solve, we become better at solving similar challenges. However,...
How to Reduce Customer Acquisition Cost
Almost every established business has some kind of database. Regardless of the size, quality or responsiveness of your list; Perfect Audience...
Why Your Business Will Struggle Online Without Google+
I’m sure by now you are probably sick to death of hearing about Google+, just another social media platform in an already crowded space,...