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How to Split Test Landing Page Forms
Landing pages are vital to the success of pay-per-click (PPC) and Facebook ads. Rather than sending clickers directly to your website’s home page,...
The 4 Buying Stages of Content Marketing
When it comes to lead generation, content marketing plays a big part in reaching, attracting, evaluating, and converting new business leads. When...
Database Segmentation Styles for Highly Personalised Targeting
Your database is your best resource for marketing, but if you don’t know how to segment it and send targeted, relevant content to those segments,...
How to Enhance Lead Generation on Mobile
Generating leads on mobile devices isn’t quite the same as generating them on desktops and laptops. With a smaller screen and other important...
7 Changes for a Website a Mini Makeover
You had your website professionally designed a few years ago, and at the time, you loved it and so did your clients, but now it’s been awhile, and...
How to Choose a Digital Marketing Company
Growing your online presence is key to building your business and gaining more leads. Realizing this is the first step to success in online...
Marketo & LinkedIn: A Powerful Marketing Automation Solution
April was an exciting month for Marketo and LinkedIn. In a press release, the engagement software and solutions provider and the business...
Building an Inbound Marketing Campaign
Inbound marketing campaigns are a little different than the outbound campaigns you might be more familiar with. Outbound campaigns mainly involve...
Why Use LinkedIn for Content Marketing?
Imagine this: you just wrote a stunning article for your financial firm's blog. You shared it on Facebook and Twitter, and you got a few shares and...
The True Value of your Unsubscribe Rate
No one wants to see customers unsubscribe, but in some ways, it can be a positive thing. You do not want to waste your time with customers who are...
Rethinking Social Media Success in the Future
“What’s the ROI of our social media efforts?”
That’s a question I have been hearing less and less over the last year. And that’s a good...
Which Email Type Works Best for Your Strategy
Email marketing has fallen in and out of fashion over the years. Before social media became popular, emails were the preferred way of reaching most...