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How to Nurture Leads Without Spamming Them
Lead nurturing is the process through which marketers provide leads in the sales funnel with more information about products and services. The idea...
Marketing Automation for Education: Enrolling Students through Nurture
A new enrolment period is on the horizon. Over the next few months, you’ll see your website visitor count go up and more people will be liking your...
10 Tips for Copywriting on Landing Pages
Creating great landing pages is a learned art that develops and strengthens overtime. Once you learn and master the tricks of the trade, your landing...
How to Find Prospects on Twitter
Yes, some people troll around Twitter and complain all the time.
Yes, some people Tweet stupid things like pictures of what they had for lunch...
Simple Adwords Strategies to Boost your CTR
When Google Adwords shows you how successful your Adwords campaign is, the software provides you with a click-through rate (CTR). This is the number...
How to Build Brand Awareness for Educators
In the past, education institutions rarely had to engage in brand promoting or other marketing endeavours. Before there were not nearly as many...
The Beginner’s Guide to Lifecycle Marketing
You might have heard the term lifecycle marketing bounced around, but do you really know what it means? If you’re unfamiliar with the concept,...
Guide to the Google Display Network
The Google Display Network is a collection of millions of websites and mobile applications that can show AdWords ads. Its reach is so vast that...
How Often Should you Send Prospects Emails?
You’ve done it. You’ve finally cultivated a strong emailing list. After months of strong content and social media marketing and lead generation,...
How to Engage Students Using Retargeting
A student comes to your education institute’s website. He clicks over to the Music courses and stars browsing through the different qualifications....
3 Best CRM and Marketing Automation Software Combinations
Customer relationship management (CRM) software and marketing automation software are two entirely different things. Too often though, these terms...
Selling From The Why: The Future of Branding
The most inspiring business leaders are the ones that created products from their WHY.
Being clear on what your brand stands for and what’s at...