Search Engine Marketing

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Case Study: A New Direction for International Student Recruitment at Griffith University

  Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...

3 months ago

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Decreasing Your Cost Per Sale Through Search

Michael Bird: I’m here with our Head of Search, Kaan, and today we’re going to talk about three quick tips for decreasing your cost per sale...

1 year ago

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Digital Marketing Case Study: How we generated 31% of student enrolments through digital

Kangan Institute partnered with Social Garden to broaden their online presence, assist in digital reporting and analytics, and ultimately, drive...

2 years ago

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PPC: Search vs Display

Search and display: both forms offer their own benefits, and depending on your goals, you may find that one over the other is better suited to your...

4 years ago

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supercharge your ctr

Simple Adwords Strategies to Boost your CTR

When Google Adwords shows you how successful your Adwords campaign is, the software provides you with a click-through rate (CTR). This is the number...

4 years ago

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google adwords

Google’s Latest Adwords Update

Just when you think you have Google Adwords figured out, the platform changes again. In this case, however, it seems that the changes will definitely...

4 years ago

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Google Adwords with Minimum Input and Maximum Output

5 Ways to Reduce CPC that Actually Work

Google Adwords changed the way we do search engine marketing across the interwebs, but if you’re not careful, this useful tool can turn into an...

4 years ago

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Google algorithm update

Are you Ready for Google’s Next Algorithm Update?

The world of search engine optimisation is always changing, and with Google's latest algorithm update, it is about to change it again in much bigger...

4 years ago

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Open Season for Open Graph Social Sharing

Why Open Graph Social Sharing is Essential to Boosting your Search Rankings

No matter what industry you’re in, your company is only successful if you drive business through your advertising efforts. Content marketing is...

4 years ago

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The Future of SEO

The Future of Keywords in SEO – Are Keywords Dead?

For many years, there has been such a strong emphasis on the importance of keywords in SEO that many people struggle to believe that they may not be...

5 years ago

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Ultimate SEO Checklist

The Quick and Easy On-page SEO Checklist

Search engine optimisation is one of the most important areas to consider for companies that are looking to increase their online visibility. If you...

5 years ago

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Back to Basics 007: Be Found Online!

Back to Basics: Ok, so I have implemented on-page SEO. I can be found easily now, right?

Optimising your website for search engines is not enough. If you read our previous article about on-page SEO, you are on your way to making strong...

5 years ago

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