Education Marketing

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.… Read more

Search hundreds of tips and insights in our education marketing category. From learning how to attract the next generation of learners to lead generation tactics. Consumer behaviour is changing rapidly; uncover what you need to be doing in order to stay competitive in the rapidly changing student recruitment sector.

You’ll discover how to create a digital marketing strategy for higher education institutions and gain in-depth knowledge on a range of topics. Learn how to implement a marketing automation solution, how to find the right CRM software for your educational organisation or create a content marketing plan for student recruitment.

In one of our most popular articles, ‘User-Generated Content in Higher Education,’ we look at user generated content benefits in the education sector. Tapping into real-life case studies, the blog demonstrates how social advertising should be used as a vehicle for student-to-student conversations. This approach allowed our client to substantially increase their advertising engagement and inform the broader marketing strategy to attract students.

Social Garden believes that quality education creates life changing, positive opportunities for individuals, families and communities. Our mission is to improve student recruitment and make it easier for prospective students of all ages and backgrounds to connect with quality education providers.

Our blog brings together insights from some of the brightest minds in higher education. We facilitate your digital innovation with our marketing technology expertise across implementation, optimisation and management. We know how to customise your CRM to truly deliver on all your business needs. We create beautiful content strategies for higher education that engages your key audience at each stage of the student recruitment process.

Our education marketing team also specialise in customer experience in higher education. We help businesses deliver seamless experiences, and we work with our clients to ensure the tactics are student-centric and personalised to each individual lead.

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Education Marketing Back

Three Strategies For Adapting Your Student Recruitment Approach To COVID-19

The rapid spread of COVID-19 has brought significant changes in consumer behaviour. These shifts will require a swift response within the education...

1 week ago

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Social Garden Highlights: How We Did This education marketing summit

Sometimes it’s good to remind ourselves of the ace work we’ve done. Last year we curated the How We Did This education marketing summit! Remember...

2 months ago

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An Education Marketer’s Top 5 Guide to Remote Content Delivery

An Education Marketer’s Top 5 Guide to Remote Content Delivery

Our rapidly changing global situation means that institutions across the education and training sector in Australia have had to shift their higher...

2 months ago

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A practical guide to TikTok for Universities

Setting up your brand page Setting up the brand page is simple - choose a handle, profile photo, and write a very short bio. When you get to the end...

3 months ago

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Utilise the most powerful tool in Marketing—video

Video content has become the focal point for any powerful marketing strategy, regardless of what industry you are operating in. However, creating...

3 months ago

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Social Garden’s Top 9 Student Recruitment Tactics for 2020

It's that time of the year again! A time to think about how you and your team are going to boost your student recruitment numbers, fill up those key...

5 months ago

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The TikTok Takeoff

Is it a bird? Is it a plane? A Spaceship? NO it’s TikTok and it is TAKING OFF!!!Think Memes, Vines, Music videos, Lip-Sinking and Self...

6 months ago

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Case Study: The Gordon – Lead Generation for International Students

Breaking new ground in the South American student market The Gordon International partnered with Social Garden to execute an international...

9 months ago

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Connecting Your Customer Journey: Salesforce CRM & Paid Media

Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...

10 months ago

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Case Study: TAFE Queensland ‘Avotar Campaign’

Idea TAFE Queensland unlocks authentic brand storytelling to engage school leavers. ServicesLead generation Social media advertising ...

11 months ago

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Case Study: Kangan Institute Instagram and Snapchat Marketing

Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...

1 year ago

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Case Study: A New Direction for International Student Recruitment at Griffith University

  Tess Ryan, Marketing Communications Manager (Acting) at Griffith International, works with Social Garden to co-ordinate digital recruitment...

1 year ago

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