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The Keys to a Great Email Marketing Campaign
Email marketing is a great way to build on your audience, increase conversions and forge strong customer relationships. But how can you achieve a...
Lead Scoring Best Practices
In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all...
Conversational Marketing Best Practices
Do you find yourself wondering how you can personalise your relationship with your audience? Whether it’s live chats, chatbots or messaging apps,...
Content Personalisation 101
You might have heard about content personalisation in your travels around the digital marketing world. But what is it, exactly?
Read on for your...
Understanding the Customer Journey
What is the customer journey?
How well do you know the customer journey? Understanding the customer journey helps us to cater to the specific needs...
Best Practices When Measuring Email Performance
What makes a successful email campaign? How do you filter through the right metrics? Which practices help drive engagement and revenue? Let’s deep...
Benefits of Autoresponders & How to Use Them
48 hours. That’s how long a new lead is the most engaged with your brand for.
With such a short amount of time, businesses need to make it easy...
Pardot or Marketing Cloud: Which Is Right for You?
As a certified marketing automation agency, we work with Salesforce every day to help our clients realise their automation potential and drive sales...
Survey Results: How Has COVID-19 Impacted Education Providers?
Covid-19 has made for a challenging year in the education sector. With changes in the way that teaching is delivered and recruitment is occuring, we...
How to Start Segmenting Your Database
Segment your database now to profile prospects and drive hyper personalisation.
Catherine Hand:
One of the first ways to segment your database is...
3 Steps Marketing & Sales Need to Plan for Ahead of Christmas
It seems like only yesterday that Spring Promotions went from planned to launched and still there is plenty to be done before the annual migration of...
Connecting Salesforce CRM & Paid Media
Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...