How we redesigned University of Wollongong video content to enhance international recruitment
The Challenge?
The University of Wollongong (UOW) partnered with Social Garden to enhance its international recruitment efforts through a captivating, multi-platform dynamic video campaign.
With the changing landscape of international education—marked by regulatory shifts, visa restrictions, and rising global competition—UOW needed an innovative approach to engage prospective students across targeted regions, including India, Bangladesh, Vietnam, the Philippines, and Indonesia.
Our Solution?
We created four tailored video assets to address the unique motivations of students in different regions:
- Two Masters in Two Years: This campaign involved three Meta videos promoting UOW’s dual-campus program, highlighting the efficiency of earning two degrees in two years aimed at students in India and Bangladesh.
- Opportunity is Now Campaign: A YouTube skippable ad focused on UOW’s scholarships and tuition discounts, using energetic visuals to appeal to students seeking global education.
- China: In-language videos for WeChat and Little Red Book, emphasizing UOW’s community and alumni success stories to resonate with local audiences.
Targeted Optimisations Delivering Exceptional Results
Overall, this campaign balanced the informational with the inspirational. From showcasing UOW’s world-class education and extended Post-Study Work Rights as a regional university to emphasising the lifestyle and safety of Wollongong for international students, Social Garden delivered a cohesive suite of videos that effectively communicated UOW’s appeal.
By thoughtfully adapting each video to platform and regional preferences, we helped UOW reach its target audiences with content that truly resonated, demonstrating our ability to deliver tailored, high-impact marketing solutions for the education sector.
“This campaign exemplifies how video content can bridge the gap between engagement and action, helping students see UOW College as the ideal place to begin their academic journey.”
-Holly Deakin, Account Manager
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