Marketing Automation Back
Database Segmentation Styles for Highly Personalised Targeting
Your database is your best resource for marketing, but if you don’t know how to segment it and send targeted, relevant content to those segments,...
Marketo & LinkedIn: A Powerful Marketing Automation Solution
April was an exciting month for Marketo and LinkedIn. In a press release, the engagement software and solutions provider and the business...
The True Value of your Unsubscribe Rate
No one wants to see customers unsubscribe, but in some ways, it can be a positive thing. You do not want to waste your time with customers who are...
Which Email Type Works Best for Your Strategy
Email marketing has fallen in and out of fashion over the years. Before social media became popular, emails were the preferred way of reaching most...
How to Use Visual Content in Email Marketing
Visual content emulates the phrase, "A picture is worth a 1000 words." For property developers, photos help potential buyers imagine themselves in...
The Beginner’s Guide to Lead Nurturing
Your small business has come a long way. With a fully functional website and a significant social media presence, you feel as if your leads will come...
Lead Scoring with Marketing Automation Systems
Marketing automation changed the way most marketers approach campaigns and the way companies view buyers. Now that it is easier to dissect an...
How to Create InMail Campaigns That Work
Chances are you maintain a profile on LinkedIn, as this social media site for professionals is a great way to network with colleagues, stay on top of...
How to Find Marketing Automation Software for your Business
For companies of all sizes, there will come a point – whether now or in the future – that it becomes necessary to consider automating at least a...
Guide to Marketing Automation for Property
Any property developer will tell you that the best way to keep new leads coming in and customers coming back for more is to invest in marketing...
Drip Marketing Campaigns that Excel your Marketing Automation
The principles behind drip marketing aren’t new, but use of this approach has been on the rise as marketers are becoming familiar with various...
How to Write Email Campaigns that People Read
You may wonder why your open rates are 0 % after you’ve worked so hard crafting and polishing your message. Email subject line best practices can...