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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

3 weeks ago

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Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success. Earlier this year, we partnered...

1 month ago

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Marketing Automation Platforms: Which Tier is Right for your Organisation?

Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...

3 months ago

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

3 months ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

4 months ago

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How GDPR Affects Australia (And What Marketers Can Do About It)

We’ve already discussed data and privacy laws in Australia, but keep reading for practical GDPR solutions for Australian businesses and how to...

5 months ago

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Lessons in Email Marketing for Higher Education Providers

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

5 months ago

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What Your Marketing Can Learn From the Finance Sector

The fintech industry is making waves in this category, and there are important lessons that any business can implement into their own content...

6 months ago

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Christmas Success with the ASRC Christmas Appeal Campaign

Funds raised by the ASRC are used to advocate for, and provide over 4,600 people seeking asylum and refugees each year with food, housing, material...

8 months ago

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Why Companies Fail at Marketing Automation

Changing the conversation around the capabilities of marketing automation is necessary for the businesses lost in the bells and whistles of a new...

10 months ago

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7 Ways to Increase Open Rates in Your Student Recruitment

Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage...

11 months ago

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5 Lessons on Team Productivity from The Simpsons

You'd even tolerate the end of the news (and maybe an episode of The Nanny) so long as you didn't miss it. This yellow, four-fingered family...

11 months ago

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