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Lead Scoring Best Practices
In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all...
A Typical Day in the Life of a Sprout Intern
The day begins at the Social Garden office at 8.30am, as I walk in ready for the day ahead, after jamming to a boppy playlist on my car ride in. If...
Conversational Marketing Best Practices
Do you find yourself wondering how you can personalise your relationship with your audience? Whether it’s live chats, chatbots or messaging apps,...
How To Use Video and UGC in a Property Downturn
Learn more about the benefits of using video and user-generated content in a downturn to build demand and engage with prospects in a meaningful...
How To Get the Most Out of Your NZ Property Campaign
The New Zealand property market is always changing, so it’s important as property marketing experts to always keep an eye on the trends that are...
Content Personalisation 101
You might have heard about content personalisation in your travels around the digital marketing world. But what is it, exactly?
Read on for your...
Time To Switch to Quantitative UX for Your Marketing!
Picture this: You design some great-looking landing pages and ads. Then you spend thousands of dollars promoting these marketing creatives. After all...
Understanding the Customer Journey
What is the customer journey?
How well do you know the customer journey? Understanding the customer journey helps us to cater to the specific needs...
Best Practices When Measuring Email Performance
What makes a successful email campaign? How do you filter through the right metrics? Which practices help drive engagement and revenue? Let’s deep...
Does Unpolished Instagram Content Drive Growth?
How to create content for Instagram
With the release of Meta’s 6 culture codes, creators and brands alike are being urged to engage with their...
Social Media Content Pillars: What are they, and why are they so important?
Do you feel like you're constantly posting on your social media accounts at the last minute and struggling to come up with things to post? Content...
What Can We Learn From Social Commerce?
Driven by our increasing use of social media, especially amongst Gen Zs and millennials, the global social commerce industry is predicted to be worth...