The website quality audit is a key starting point for the team to understand both the content and back-end structure of your website. This creates a roadmap to work on to improve your site's organic ranking, as Search Engines send traffic to websites they deem to be “high quality”.
So, what does this mean for your website?
• Sites must be coded and structured according to their webmaster guidelines
• Ideally, your site should be mentioned across the web, showcasing that it is ‘popular’ and of value to the traffic that gets sent to the page
• Sites must satisfy “searcher intent” through relevant and quality content
Having low-quality content and pages, coupled with a poor structure and little to no mentions, cause Google to lose trust in your website — which means it will crawl, index, and rank it less and less over time.
The website quality audit assesses the quality of your website by looking at a number of different data inputs, including inbound links, titles, content depth, sales from organic traffic, keyword rankings, and more.
We then use a number of tools and collected data to assess quality metrics at the page level. From here, we decide what to do with all of the pages on your site.
After the data is pulled and aggregated, the manual process begins. We begin by grouping each page into a 'section'. This allows the team to segment the site and prioritise pages and/or keywords to focus on.
In the case of Melbourne Polytechnic, the Website Quality Audit ensured we had plenty of both technical and content updates to make, so we could roll up our sleeves and start working on them!
