Social Media Marketing

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Creativity in COVID-19: Social Media Marketing

A study by Unruly has verified what we’ve all suspected. Since the outbreak of COVID-19, 1 in 2 Aussies are now spending more time with their...

4 years ago

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A practical guide to TikTok for Universities

Setting up your brand page Setting up the brand page is simple - choose a handle, profile photo, and write a very short bio. When you get to the end...

4 years ago

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The TikTok Takeoff

Is it a bird? Is it a plane? A Spaceship? NO it’s TikTok and it is TAKING OFF!!! Think Memes, Vines, Music videos, Lip-Sinking and Self...

4 years ago

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Connecting Salesforce CRM & Paid Media

Data from both paid media channels and CRM platforms are invaluable tools for any marketer. And there was once a time when these two data sets...

4 years ago

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Case Study: Kangan Institute Instagram and Snapchat Marketing

Here at Social Garden, we’ve been talking about UGC for a while now. UGC, or User Generated Content, turns your audience into your ambassadors...

5 years ago

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3 Ways Gen Z Is Changing Higher Ed Strategy

Generation Z is the post-Millennial generation, born from the mid-1990s to the mid 2000s. More than simply ‘savvy’, these budding adults have...

5 years ago

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Digital Conversion: User-Generated Content in Higher Education

Relying on polished videos and heavily branded advertising to convert prospective students? It might be time to double check how well your campaign...

5 years ago

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Case Study: Rethink Your Instagram Stories Ads with UGC

At Social Garden, user-generated content (UGC) campaigns are becoming more integral to our clients’ success. Earlier this year, we partnered...

5 years ago

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Case Study: Snapchat Advertising – The Gordon

As a customer acquisition firm specialising in Australian higher education, our demonstrated track record of utilising data-driven, omni-channel...

5 years ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week. Likewise,...

6 years ago

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How to connect online and offline marketing experiences

How to Connect Online & Offline Experiences

Bridge the gap between online and offline with phone sales conversion. In this video, we cover the value of human touch in digital and how you can...

6 years ago

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7 Ways to Increase Open Rates in Your Student Recruitment

Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage...

6 years ago

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