When Google Plus opened its doors to all users in 2011, social media marketers and enthusiasts expected it to overtake Facebook's hold on the social...
Let's imagine that you're going scuba diving and you need to buy equipment. When you go to buy the tank, who do you buy from, a five-star, expensive...
The modern marketplace moves fast, really fast. Fast enough that it is hard to keep your demographic firmly in your sights. As a business interested...