Marketing Automation

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Marketing Automation Back

Why You’re Wasting Money on Marketing Automation

Find out how to achieve better ROI through your marketing automation strategy. Video Transcript Michael Bird: So why are companies wasting money...

2 months ago

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Marketing Automation Platforms: Which Tier is Right for your Organisation?

Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...

3 months ago

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

3 months ago

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Using CRM Technology in Student Acquisition

Transcript Michael Bird Hi! My name is Mike Bird. I’m the CEO here at Social Garden. Today I’m here with Andrew Shea, the CEO at BAA,...

4 months ago

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Lead Nurturing at the Middle of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today I’m here with Zoe. Welcome. Zoe Mulcahy Good to be here. Nik Thank...

4 months ago

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Lessons in Email Marketing for Higher Education Providers

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

5 months ago

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How to Nurture Leads to a Successful Deposit

We recommend keeping your digital marketing strategy transparent. Celebrating the wins. And crucially, ensuring a smooth handover between marketing...

5 months ago

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Why Companies Fail at Marketing Automation

Changing the conversation around the capabilities of marketing automation is necessary for the businesses lost in the bells and whistles of a new...

10 months ago

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Go for Growth – Ep.4 Content Segmentation

Video Transcript Michael I think what’s important about the whole kinda marketing automation piece is really having robust content, that really...

11 months ago

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Go for Growth: Ep.2 Define Manual Process

Video Transcript Michael I think, we’ve been a Marketo customer for almost 4 years now and I think one of the key challenges that we have was...

12 months ago

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Go for Growth: Ep.1 Developing your Marketo Strategy

Video Transcript Michael So Rob, what should first time marketo users be thinking about after they bought their instance, what are the first couple...

12 months ago

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A Guide to Choosing the Perfect Enterprise Marketing Automation tool

Making up your mind when comparing different service providers can become a bit of a mission. Comparing Marketing Automation tools is not the...

1 year ago

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