Marketing Automation

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Climbing the Wall – Email Navigation into China

Climbing the Wall - Email Navigation into China With the largest e-commerce market in the world, worth over a staggering $1.1 trillion, China casts...

5 months ago

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Why You’re Wasting Money on Marketing Automation

Find out how to achieve better ROI through your marketing automation strategy.Video Transcript Michael Bird: So why are companies wasting money...

10 months ago

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Marketing Automation Platforms: Which Tier is Right for your Organisation?

Since the peak of its hype a few years ago, marketing automation remains an ever-present, highly effective method for nurturing and converting...

11 months ago

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Beyond Conversion: IEAA Marketing & Recruitment Forum 2018

Recently, Mike spoke at the Beyond Conversion: IEAA Marketing & Recruitment Forum 2018 and I was there to hear his insights on higher education...

12 months ago

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Using CRM Technology in Student Acquisition

Transcript Michael Bird Hi! My name is Mike Bird. I’m the CEO here at Social Garden. Today I’m here with Andrew Shea, the CEO at BAA,...

12 months ago

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It’s Time to Consider Other Student Recruitment Channels

If you’re depending on traditional media to drive your marketing efforts, you need to reassess your strategy. Preferably this week.Likewise,...

12 months ago

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Lead Nurturing at the Middle of the Funnel

Video Transcript Nik Sproal Welcome to Social Garden Property TV. Today I’m here with Zoe. Welcome. Zoe Mulcahy Good to be here. Nik Thank...

1 year ago

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Lessons in Email Marketing for Higher Education Providers

Whether your audience is school leavers, career changers, or parents returning to study, these buyers remain in the consideration stage for much...

1 year ago

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How to Nurture Leads to a Successful Deposit

We recommend keeping your digital marketing strategy transparent. Celebrating the wins. And crucially, ensuring a smooth handover between marketing...

1 year ago

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Why Companies Fail at Marketing Automation

Changing the conversation around the capabilities of marketing automation is necessary for the businesses lost in the bells and whistles of a new...

2 years ago

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Case Study: Hyper-Personalised Communication through Marketing Automation

"We wouldn’t have won that AMI Marketing Team of the Year award without your help getting us out of the blocks with marketing automation which has...

2 years ago

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7 Ways to Increase Open Rates in Your Student Recruitment

Higher education email marketing is a tough gig, no doubt. Many marketers will tell you email is fast becoming the wrong channel to engage...

2 years ago

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