A brand refresh across BAA’s advertising to increase brand awareness and improve lead conversion quality.
Deliverables
Brand Identity
Brand Awareness
Website
Leadtech Campaign
Client
Builders Academy Australia (BAA) is a learning organisation that offers nationally accredited qualifications for the building and construction industry. Qualifications range from pre-apprenticeships up to Diploma level and cover trades such as carpentry, plumbing, work health and safety and building and construction.
Get Great Started
We conducted a brand refresh for Builders Academy Australia around ‘Get Great Started’.
We re-designed their landing pages, provided a refreshed brand identity, filmed UGC videos for prospective students.
”Our student numbers are up 30% from the previous year and women entering trades doubled over an 18 month period”
- Andrew Shea, former CEO of Builders Academy Australia.
Reduction in CPL
Increase in call-back requests on email nurtures.