Digital transformation in higher education is about more than just your tech stack. Institutions need to merge online with offline: real people and physical experiences. In This Episode Building a customer experience capability Map the end-to-end student journey Challenges facing current universities Where the opportunities are for higher education marketers One thing Matthew wished he […]

If you’re not taking user generated content seriously, you need to. Now.

You wouldn’t traverse a mountain trail without a map or a flashlight, so why adopt this approach in your marketing strategies? The ultimate goal of any higher education institution is student recruitment, but without the right knowledge and tools, you’ve got yourself a problem. Many institutions adopt a ‘close your eyes, spin the globe and […]