share

BLOG

Ep.12 Student Journey Mapping Workshop

Video Transcript

Pip

So Alice, a lot of my clients recently have been asking me about student journey mapping and why they should be interested in getting involved. Do you want to tell me a bit more about it?

Alice

Yeah, so we have a three stage approach here at Social Garden. The first stage is where we sit down with your recruitment team, marketing team, web services team, and really map out what exactly you’ve got in place right now.

Looking at how all the different teams are working together, what campaigns you’ve got in place and then map that against your current student enrolment journey.

Pip

That sounds really interesting and then what do you do from there? How do you analyse what you’ve seen and what you think should be happening?

Alice

Yes so, the second most important stage is actually getting in the mind of a student when they are enrolling.

You might run a workshop with 3 or 4 students, or prospective students, to see and understand from their eyes how they would apply at university or how many options they’re seeking, how many different universities or TAFEs they’re researching at each stage.

Then go through the actual funnel with them, that way you can see the opportunities where they may actually fall off the funnel and it starts giving you these understandings of where the gaps are – your pain points.

It also, starts you thinking about ways that you can bring leads back into the pipeline. Or opportunities where you might be able to re-engage that person at a later date.

The third stage is mapping out your ideal future state. So, key roles and responsibilities for your three teams. It’s so important that at this stage you’re connecting your recruitment team, your IT team, and your marketing team.

Pip

So people aren’t working in silos. They’re working together across the whole campaign.

Alice

Yeah absolutely and universities are huge organisations. So it’s so easy for that type of thing to happen.

Pip

There’s so many people.

Alice

Yeah there’s so many people, so many teams, and it’s really important. That’s where we can add value because we can come in and kind of join the dots between the different teams.

Together we then map out the future state of how we would like all of our existing technologies to work, and maybe look for opportunities of where we should be investing in a new technology, like investing in a marketing automation platform.

It also gives us really good opportunities to start mapping out ideas for nurtures or where we can utilise SMS, how we can use custom audiences to re-engage leads who may be falling off the pipeline. And makes us look at that last piece of the funnel, when it so important.

We’ve already invested so heavily in this prospective student and it’s so easy for them to fall off. They may have already submitted an application, but they haven’t yet accepted their offer.

So we want to have some conversion steps in place so to ensure that we are moving them towards that final point.

Pip

Great.

Alice

We’ve recently launched a student journey mapping workshop. Please do get in touch if you’re keen to hear more about this service.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Why Should You Choose UGC Over Stock-Standard Content?

In the fast-paced world of digital marketing, authenticity is the currency of trust, and engagement is the ultimate goal. Amidst the noise of branded...

The Role of Pre-Production Planning in UGC Shoot Days

In the fast-paced world of digital marketing, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences...

Why You Should Use Psychographics in Your Property Marketing

In the realm of real estate marketing, one size does not fit all. For property clients like real estate developers who sell housing estates,...

The Power of Persuasion: How To Boost Digital Marketing with Copywriting

Digital marketing is always evolving, and, the art of persuasion is the secret sauce that can turn a casual click into a committed customer (what...

Understanding the Latest Google & Yahoo Email Deliverability Updates

What you need to know Heads up, marketers! Google and Yahoo have just shaken things up in the email world, and your delivery rates might start to...

Mastering Multi-Channel Marketing Campaigns

Mastering Marketing Automation Multi-Channel Mediums As shocking as this sounds, the average attention span of a user in the digital landscape is...

The 6 Email Nurtures To Set You Up For Success

A quick question for you: Are you still sending one-off email campaigns with no clear intentions or progression? Do you feel that your contacts are...

How To Optimise Your Channel Mix in a Changing Property Market

It’s no secret that we’ve seen the property market soften through the back end of 2022 and into 2023. As we turn our focus to FY24, looking...

4 Simple Steps To Make Copywriting Easy

There is no doubt that Artifical Intelligence (AI) is becoming the way of the world… and at a very fast rate. Popular AI platforms such as ChatGPT...

4 Easy Ways To Build Your Instagram Sales Funnel

Let’s face it, mastering the craft of Instagram advertising can feel a little bewildering. With so many voices on this platform, it can be tricky...

newsletter

Fortnightly digital marketing tips and insights